NCVO Ghana
In 2022, the National Consortium for Voluntary Organizations (NCVO), a UK-Ghana organization dedicated to empowering local communities through volunteerism and social impact, approached us for a rebranding campaign. They needed a refreshed identity that would bridge their dual presence in both the UK and Ghana while highlighting their role in mobilizing volunteers and driving social change. The goal was to create a modern, unified brand that reflected their growth and strengthened their international credibility.
Problem
NCVO's previous brand identity lacked coherence and did not effectively convey its mission across diverse audiences. With its presence in both the UK and Ghana, the organization needed a brand that could unify these two regions, appealing to volunteers, donors, and partners. The old brand also felt outdated, limiting the organization’s ability to attract new stakeholders and communicate its impact in an increasingly digital world.
Solution
We developed a modern and flexible brand identity for NCVO that combined global professionalism with local cultural nuances. The new logo incorporated symbols that represented unity, collaboration, and community-building, while the color scheme featured elements from both the UK and Ghanaian flags to reflect the organization's international roots. A comprehensive brand guide was created to ensure consistency across all platforms, from digital assets to printed materials. Additionally, we redesigned their website, social media templates, and outreach materials, making it easier for NCVO to communicate its mission and engage stakeholders more effectively.
Results
The rebranding campaign successfully positioned NCVO as a leading organization in the voluntary sector, strengthening its credibility in both the UK and Ghana. The refreshed identity helped attract more volunteers and partners, with a 25% increase in volunteer sign-ups within the first six months. The new website and communication materials allowed NCVO to better showcase its impact, resulting in higher engagement on social media and improved relationships with donors and stakeholders. The cohesive branding helped NCVO stand out, making it more recognizable and respected in both regions.
