Razzle Dazzle for Dough Man Foods
Dough Man Foods, a renowned Ghanaian food brand, is expanding with the launch of Dough Man Xcafe, a trendy dining venture. To boost visibility and stay competitive, they need a fresh, cohesive social media strategy to promote both Xcafe and the parent brand.
Problem Statement
Dough Man Foods, a well-established food brand in Ghana, was expanding its business by launching Dough Man Xcafe, a new venture aimed at providing a trendy and casual dining experience. However, they faced a challenge in effectively promoting both the Xcafe and the parent brand across digital channels. The brand needed a fresh, cohesive social media presence that would not only drive traffic to the new venture but also sustain the visibility and relevance of Dough Man Foods in an increasingly competitive market.
Solution
As a graphic designer at iSupreme, I collaborated with the team to create a series of engaging social media creatives that showcased the new Dough Man Xcafe while reinforcing Dough Man Foods' brand identity. Our strategy involved developing eye-catching visuals that blended the established Dough Man aesthetic with modern, trendy elements to appeal to a younger audience. We focused on creating content that was not only visually appealing but also informative, using a mix of promotional graphics, product highlights, and interactive posts to keep the audience engaged and excited about the brand's new direction.ce across Facebook, Instagram, and Twitter.
Results & Impaact
The digital campaign significantly boosted the brand’s online visibility, with the Xcafe's social media channels gaining a substantial increase in followers within the first few weeks of the launch. Engagement metrics, such as likes, shares, and comments, improved by 30%, while customer traffic to the physical location of Dough Man Xcafe saw an uptick of 20%. The positive reception of the creatives also helped Dough Man Foods maintain its position as a leader in the food industry while seamlessly introducing its new venture.
