Bukyia LLC
Bukyia, a promising cloud kitchen startup based in Ghana, approached me to create a brand identity that would resonate across Africa.
Brand Positioning
Bukyia, a cloud kitchen startup based in Ghana, was in need of a distinctive brand identity that would resonate with its pan-African target audience while maintaining a professional and modern look. The challenge was to create a brand that felt both local and expansive—reflecting the vibrancy and diversity of African cuisine while appealing to customers across different regions. The branding had to be versatile enough to work across digital platforms, packaging, and various touchpoints as Bukyia expanded its offerings and reach.
Solution
To address this, I developed a cohesive brand design that incorporated a standard yet uniquely pan-African aesthetic. The logo design drew inspiration from traditional African patterns and symbols, combined with sleek, modern typography to convey the brand’s forward-thinking approach. I chose a warm, vibrant color palette representing the rich diversity of African cuisine, while ensuring that the design remained clean and adaptable for various digital and physical applications. The branding extended across menu designs, packaging, social media assets, and the website, all maintaining a consistent and professional look that could scale with Bukyia’s growth.
Results
The new brand identity positioned Bukyia as a standout in the cloud kitchen space, gaining recognition not just in Ghana but across the African food scene. Bukyia's visual identity helped to attract partnerships and broaden its customer base, leading to a 40% increase in inquiries from food delivery platforms and a notable rise in social media engagement. The brand was well-received by its target market, with customers appreciating the blend of tradition and modernity that the design encapsulated, enhancing Bukyia’s credibility as a leading player in the pan-African food industry.
